McGRORY GLASS REBRAND
Family owned business McGrory Glass was ready for a revamp. The refresh began with new brand positioning — "Introducing a new McGrory Glass. Reflecting the quality, creativity and loyalty you desire and deserve.” — which lead to a modernized logo based on the original. The brand book to reintroduced them to their market, and a revamped website and product brochure continued the theme.
The brand book included a transparent overlay cover for a hint to the product offering.
The brochure presents the family of products in a fresh and inspiring way to entice clients (and prospective clients) to inquire further.
The website uses all the modern, bright feelings of the print pieces, and offers the user a deeper dive into the family of products.
Responsible for concept, copywriting, design and layout.