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When your target audience expects the best, you give them better. The concept of New London being the (Un)Printer — meaning they can handle anything you throw at them — is the basis of this design. From the start, you are engaged as the whole brochure is flippable and can be read front to back, or back to front. It’s all in your perspective.

This piece is (un)conventional with juxtaposted imagery, integrated copy and a myriad of specialty printing techniques and die cuts to fully showcase the abilities of this printer.

Responsible for concept, design, layout and copywriting assistance. Campaign included matching postcards to be given out at events.

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