RUBBERMAID NEOCON 2016
This was the first exhibit at Neocon for Rubbermaid Commercial Products, and therefore played a very important role of introducing the products to designers who may not have specified RCP products in the past. The space was bright, light, inviting and intriguing.
The products were introduced via four vignettes — hospitality came to life in the trending shine of copper; opposite, an office environment calmed in wistful white and silver. Toward the back, a cafe space popped in hot yellow, and a school environment highlighted metal and wood. Each vignette had a color-coordinated receptacles to showcase the ability to customize to match your design.
The entire space encouraged designers to engage. The vignettes included plexi panels where visitors could add to the sketches. The back wall included the words SKETCH YOUR SPACE. WE’LL FIT IN where designers could sketch their own take on design. In addition, the giveaway of a pencil pouch and sketchbook allowed visitors to take the message, and the RCP brand, home with them.
Worked on overall concept and creation of graphics and giveaways within the showroom.