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As kids, we all loved secret decoder glasses, so why not play with them as an adult? The client wanted a unique direct mailer, that stood out on a doctors desk — and other than knowing they wanted decoder glasses and supplying some basic info, the rest was up in the air!

First, the glasses were sent with a teaser letter which included instructions to save the glasses and be on the lookout for more information. This was followed up by a postcard (mailed on three separate occasions) which revealed the "not-so top secret savings” on the prescriptions for their patients. The pattern that hides the content is made from the graphic elements of the two logos. We created a fun and interesting way to talk a not-so-interesting topic!

{The versions with the red background show the reveal when you put the glasses on.}

Responsible for concept, copywriting, design and layout.

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