RUBBERMAID NEOCON 2017
Let’s face it, puns are fun! And when you sell trash cans, you can have messaging that’s tongue-in-cheek, yet direct — Let’s Talk Trash.
Once the potential customers entered the space (after laughing at our punny joke), the main objective was to ensure the product stood out and was the hero of the space. In order to achieve this, we used color and movement from various paper products cascading into the receptacles. Four environments showed the product examples for hospitality, food service, airports and outdoor.
And when you work with great clients and a great team, your sketches literally come to life.
Worked on overall concept and creation of the showroom.