< PREVIOUS           NEXT >

Photographers Wedig & Laxton were looking for a memorable piece that would set them apart from the basic promotional postcard. This was achieved by creating a diecut sleeve with stylized initials that gives a peek inside. The booklet contains information and images, and unfolds to reveal a poster.

They have since adopted the stylized WL as their go-to logo, and the copy as their new bio statement.

Oh, and the diecut sleeve? Soft touch paper. 

Responsible for concept, copywriting, design and layout.

Back to portfolio >