PHOTOGRAPHY PROMO POSTER
Photographers Wedig & Laxton were looking for a memorable piece that would set them apart from the basic promotional postcard. This was achieved by creating a diecut sleeve with stylized initials that gives a peek inside. The booklet contains information and images, and unfolds to reveal a poster.
They have since adopted the stylized WL as their go-to logo, and the copy as their new bio statement.
Oh, and the diecut sleeve? Soft touch paper.
Responsible for concept, copywriting, design and layout.
a game of miss and mouse.
*don't worry, she had a safe flight.
497 tough cookies.